Twitter Mistakes

How to Avoid Twitter Mistakes That All Small Businesses Make

Twitter is a great way to increase your followers and build up your name and brand. But it can be a disaster if you aren’t doing it right. Twitter is a viable tool and you can get a lot out of it, but you need to keep a few things in mind. I’m giving out these helpful tips so that you can avoid the same twitter mistakes that so many have made before you.
influence-chart

  1. The first thing you should never do is begin a twitter following with someone else’s username. This is one of the common twitter mistakes that so many make. Say someone tweets your blog and you want to give them praise for doing so. Don’t start a tweet with @username. This is going to prevent others from seeing the kindness and praise that the person gave you. They may have tweeted something about your blog, but others will never be able to see it. If you want to make the twitter name more viable and visible to others, use a period prior to the @username. If you don’t only the person who blogged your stuff and your other followers are going to be the only ones seeing it.
  2. Don’t just follow someone because they are following you. This is another common mistake that some make. Read this classic post from Matt McGee about Popularity vs Trust on twitter. I mean it’s nice to follow someone, but do it only if you liked what the person writes or blogs about. Following someone just for the sake of it is one way to send the wrong message. By following someone, you agree with pretty much everything the person is doing. So be careful when making the choice to follow someone on twitter. Someone may like what you are saying, but it doesn’t mean that you will like what they are saying. And following someone just because they are a celebrity and you like them, is not a good enough reason either. So be selective when following someone on your own timeline. Because if you are following the wrong person, strictly based on the fact that they follow you, is going to also send the wrong message to your followers. And you don’t want that.
  3. Another misconception about twitter is that you need to make the tweets long. Some people get in the habit of either writing a few hundred words or they write an entire book on twitter. This is not what twitter is about. If you want to talk for a long period of time, twitter is not the place to do so. Just stick with the short tweets. They are going to give you the higher engagement rates. They are going to give you the most followers.

    If your tweet is between 100 and 120 characters, this is perfect. The ones with 100-120 word length are the ones who get responded to the most. So keep the tweets short and sweet and to the point. If you do, you will leave space for others to leave their comments. People don’t generally leave a comment on a blog that doesn’t leave room for one. It’s bad business.

    Looking at the charts, you can see that around 30-35% will respond more to those which are between 100-120 characters. Once you start going over that line, you will lose your audience.

  4. Some have gotten in the habit of tweeting the full url. It can be an easy and convenient way of doing things. But please avoid this at all costs. it may be simple, but it will be ineffective in the long run. How you may ask might it be ineffective? Every time you do this, you are missing out on the metrics of your click rate. This may not be a big deal for some of you, but for others it will be. it just depends on what you are using twitter for. So take that into account as well when you make the choice to leave the full url.

    Instead, you might want to try something else. Go into your tools menu and consider shortening your url link. That way you can still send the link, but also keep updated on who is clicking on your tweets. You can find out more by using Google and going in and making the link shorter. You can also log onto bit.ly and find out if this link has already been put out there and who has clicked on it. This is going to save you time and trouble later on.

  5. A final mistake that many make is setting the analytics up too late. If you are on twitter, you need to be looking into your tweets and followers on a regular basis. You also need to be looking into the growth of these numbers. Some don’t care about the numbers and their followers and that is what causes them to not succeed on twitter. So you need to check the number and be familiar with what is going on.

twitter-followers-growth
You also need to look into what your followers and audience wants and needs. You need to pay attention to this, it’s very crucial that you do. If something is not working for your audience, you need to be aware of this. To this end, you need to set up analytics that matter. Choosing settings that don’t function for you or your audience is not going to be a time saver.

Having analytics that work for you and your audience means that you spend that time tweeting and keeping up with your audience’s needs. Another good reason to keep an eye on the stats is that it will help to increase your followers in a big way. It will also help you by knowing what tweets are working for you and which aren’t. Certain tweets don’t work with certain demographics and you need to be aware of this. By knowing what tweets work and which don’t, you will find out the tweets that will drive your brand even more.

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